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Accelerate Sales Cycles

Putting the right sales materials and customer references in your customers’ hands at the right time gives them valuable information that caters to their buying journey, testimony directly from peers they value and trust, and ultimately helps lead to a quicker decision. Meanwhile, tracking capabilities and real-time intelligence helps your sales and marketing teams move opportunities along faster and more effectively.
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Increase Productivity

Scale your sales organization to generate more revenue with fewer resources. RO Innovation harnesses the success of your top sales reps and makes it repeatable with the needed training, coaching tools, recommended content and tribal knowledge to increase newer sales rep confidence and get them ramped up to full selling capacity faster.
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Track Content Effectiveness

By tracking what marketing assets and messages your potential buyers are viewing and motivated by, the Marketing team is better able to judge when a lead is truly “qualified” for lead handoff. By allowing Sales teams to see and understand the Digital Body Language of buyers from marketing campaigns directly in the CRM, Marketers can give them the knowledge they need regarding what the buyer cares about, who within the organization is actively engaged in the buying process, what opportunities to prioritize, and more, helping Sales be more effective through Marketing’s efforts.
HP selected RO Innovation as the most experienced and visionary reference management provider in the market. With the reference integration in Salesforce.com, we have been able to incorporate HP's customer reference program into the sales cycle. Now for the first time in HP history, we can track the benefits of references in real-time.

Senta Cermakova Worldwide Director of Customer Reference Program, Hewlett-Packard

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