The CMO’s Guide to Peer-to-Peer Selling
It may be hard to accept, but buyers trust your marketing messages less and less these days. According to Hubspot, only 3% of people consider marketers to be trustworthy. So, how can you drive customer engagement and enable sales in a complex B2B sales environment when the target audience doesn’t believe what you have to say?
Have it come from someone they DO trust – their peers. In this eBook, we’ll introduce you to the next frontier in B2B marketing: Peer-to-Peer Selling. Your buyers’ peers are the ultimate trusted advisors and key differentiators in today’s purchasing process. They also just so happen to be your happy customers. The P2P Selling concept can help you drive more revenue and improve alignment between your sales and marketing teams.