Driving new business. Retaining existing customers. These two sides of the coin have a very big thing in common: the data needed to effectively engage with prospects and current customers alike usually resides in a CRM. And these days…it’s likely in multiple CRMs.
When disparate customer data resides in multiple CRM’s, it creates big challenges and risks for sales and marketing teams. A 360 degree view of customers is necessary to properly engage customers in the right context, but when that data lives in many different places it becomes a major challenge for customer marketing teams.
RO’s latest eBook helps customer marketers: