Many organizations turn a blind eye to customer advocacy programs. Many times, it stems from a simple lack of understanding of the impact it can have – from increasing lead generation to shortening sales cycles to increasing sizes of upsells. Executives often think customer advocacy is just a “warm fuzzy” and often give a multitude of excuses for why there is not enough resources to dedicate toward these kinds of initiatives. In reality, these excuses are just misconceptions that need correcting.
If you struggle with getting executives to take you seriously about customer advocacy initiatives, download Part 2 of the “Building a Winning Case for Customer Advocacy Management” eBook to learn: