Business Case eBook


Developing the Business Case for a Customer Advocacy Solution


When buyers are skeptical of sales and marketing messages, and peer influence is becoming stronger than ever, it’s no wonder B2B customer advocacy programs are on the rise. 64% of B2B companies plan to increase budget, resources and staff dedicated toward customer marketing programs next year. If you are responsible for building the business case for a customer advocacy solution at your company, RO Innovation’s new eBook “Developing the Case for a Customer Advocacy Solution” can help you:

  • Guide decision makers in understanding the full value of customer advocacy programs
  • Influence stakeholders to fully support customer advocacy initiatives
  • Develop winning presentation strategies with downloadable templates
  • Evaluate technology tools to support and measure your programs
  • Showcase the business impact of a customer advocacy program

Download the eBook Now!