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There's a Better Way to Influence Your Buyers

You have fancy big-name company logos on your customer slide, congrats! But guess what? Your buyer doesn’t really care. Studies show they’re increasingly tuning out your content and are frustrated by the dynamics of their large internal buying committee.

So what do buyers really want when they see that slide? Your offer to connect them to the human beings behind those logos that can tell them “I get it,” “I’ve been there,” “Here’s what I did and the results I got” – the voices they relate most to, trust and that they prefer: the voices of their peers. Your customer references.

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To thrive in 2017, you need to join the peer-to-peer marketing (P2P) movement! Why is optimizing peer influence such an effective strategy in this new buying reality:

  • Customers are 4x more likely to buy when referred by a friend (Neilsen) and spend 13.2% more than non-referred customers (Journal of Marketing).
  • 53% of buyers rely on peer recommendations before making a purchase decision – a number that was only 19% in 2012 (DemandGen).
  • Effective customer evidence can reduce the sales cycle by 17-30% (Mainstay Partners).
  • 46% of B2B buyers rely on customer references when making a purchase decision (Hubspot).

Happy customers hold the key to the Revenue you may have missed in 2016. Seize the opportunity to add more customer evidence to your marketing and sales processes with the world’s leading customer reference management platform designed for P2P enablement: RO Innovation.

To learn the best practices behind successful customer reference programs, download our free Blueprint for Starting (or just Improving) a Customer Reference Program.

Join the Peer-to-Peer Marketing Movement in 2017

RO Innovation uses the voice of your customer at the right time to drive buyer trust, differentiate your value and win deals faster. Our vast expertise in customer reference management paired with our best-in-class technology enables B2B businesses to measure and elevate the true value of their happy customers, including revenue influence.