Buyers now control the purchasing cycle, making customer references an essential piece of the B2B sales tool set.
Only 33% of buyers trust what a seller tells them, but 92% trust what another buyer tells them.
Building a customer reference program helps you both protect and utilize your customer references – placing your organization on the fast track to trust, value, and more signed contracts.
This resource is designed to help B2B sales, marketing and customer reference managers work together to create a thriving customer reference program. When customer references are easy to access, the result is not only happy, engaged customer references, but a surge in revenue influenced by your company’s best assets – your happy customers.