Customer Reference Management

Customer Reference Management

  • Centralized system and workflows to rapidly provide buyers with the right customer reference and customer success content and make deals close faster.
  • Protect and manage customer relationships from overuse.

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Sales Enablement

Content Enablement

  • Track usage of customer references to manage relationships, avoidIncrease content usage & budget effectiveness to ensure the Sales team has the right content and customer advocacy assets at the right time directly from your CRM.
  • Puts the right content at your team’s fingertips when they need it.

 

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Channel Enablement

Prove ROI & Value

  • Activate the right voice of the customer and content assets and tie their end-to-end impact on revenue in real-time to your marketing efforts.
  • Track revenue influence to customer marketing activities.

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Since implementing RO Innovation, we’ve had a 210% increase in total advocates participating in our program and a 143% increase in total assets.

Becky Leung Customer Marketing Manager, Jive Software

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Becky Leung
The voice of the customer has become so important. People are ‘on’ to marketing’s agenda. They see it coming and read straight through marketing fluff. Bottom line is this: people buy from people they like. People they trust. They’d rather hear the unbiased, unfiltered story directly from their peer’s perspective because they know it doesn’t have marketing’s spin. That’s the content buyers want now.

Rae Harrison Manager, Global Customer Reference Programs, Palo Alto Netowrks

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Chris Adlard