Since implementing RO Innovation, we’ve had a 210% increase in total advocates participating in our program and a 143% increase in total assets.
Becky Leung Customer Marketing Manager, Jive Software[fa icon="quote-right"]
The voice of the customer has become so important. People are ‘on’ to marketing’s agenda. They see it coming and read straight through marketing fluff. Bottom line is this: people buy from people they like. People they trust. They’d rather hear the unbiased, unfiltered story directly from their peer’s perspective because they know it doesn’t have marketing’s spin. That’s the content buyers want now.
Rae Harrison Manager, Global Customer Reference Programs, Palo Alto Netowrks[fa icon="quote-right"]